The Ritual

The ritual

This isn't a step to rush through on your way to somewhere else. It's ten minutes that are only yours — treat them that way.

Start damp, not dry. Here's where Jora breaks the usual rule. Most clay masks tell you to start on a dry face — ours is happiest on clean, damp skin. Splash your face with water or leave it lightly damp after cleansing, then apply. The moisture helps it spread like silk and stops the clay from gripping too hard.

A little is plenty. Squeeze out about a teaspoon. Because there's no water in the formula itself, it's concentrated — you're working with the real thing, so you don't need much. Warm it between your fingertips and let it soften.

Take your time spreading it. Smooth an even layer across your face, avoiding the eyes and lips. Notice the texture — the way the honey makes it glide rather than drag. This part isn't a chore. Slow down for it.

Then stop. Leave it on for ten to fifteen minutes. Make tea. Run a bath. Do nothing at all. The mask is working; you don't have to.

Rinse it away. Loosen with warm water and gentle circles, then rinse clean. No scrubbing — let the water do the work. Pat dry, and follow with your moisturiser while your skin is still a little damp.

How often? Two or three times a week is lovely. Some weeks more, some weeks less — listen to your skin, not a rulebook.

A note: we make Jora with raw honey and natural ingredients, so do a quick patch test before your first use, and skip it on broken or irritated skin. Keep the cap closed and store it somewhere cool and dry.